“If the history of aesthetic criticism teaches us anything, it is the futility of trying to mark off the legitimate province of art or an art-form.” E. Sapir on Representative Music, April 1918.
One should read an article on Forbes, Philippines Falls Hard for Viral Japanese ‘Pen-Pinapple-Apple-Pen Song, for context as to a cultural video phenomena sweeping Asia. The madness has apparently hit the Philippines particularly hard, which makes perfect sense given the escalating number of human rights claims against President (“duckbill”) Rodrigo Duterte.
Created by the Japanese comedian Kosaka Daimaou, the video is simply brilliant.
The song and dance will at first befuddle the mind, but the fog of this cultural event begins to wear off near the point a viewer begins to laugh.
There are side-effects of being tagged in a cultural event, namely the video stays with one throughout the day, as one ponder’s what a pineapple pen might look like.
Further Reading: SAPIR, E. “REPRESENTATIVE MUSIC“. Musical Quarterly IV.2 (1918): 161-167. Web.
Official Dance Lecture Video: How to ペンパイナッポーアッポーペン（PPAP）ビデオ. (2016). YouTube.